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What Tesla Must Figure Out Too Succeed

Recently Tesla was started and gave present car companies a run for their money. However, to continue they need to figure out how to deliver what has been promised.

At least 325,000 potential buyers each plunked down $1,000 deposits in less than a week for Model 3, which, at $35,000, will be about the cost of other Tesla models in a bid to put long-range electric vehicles within range off the masses. Now Tesla has to figure out how to ramp up production in a way that will allow it to fulfill those orders starting late next year.

Here are some of the challenges the upstart electric vehicle maker must figure out to grow from a niche maker of luxury electric vehicles for Silicon Valley’s technorati to a mass producer of a car that might free hundreds of thousands, eventually millions of people from their dependence on gasoline.

  1. Who will make it?

Will Tesla do all the manufacturing at its Fremont, Calif., assembly plant or elsewhere, or contract with an established automaker or supplier? Or will it go to Europe or China?

The French minister of environment and energy reportedly has offered Tesla the site of a nuclear power plant slated for decommissioning later this year.

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